SEO Blog

September 15, 2018 By Lenny Mauricio Leave a Comment

2FA alternatives to Google Authenticator

Online security is becoming more important today than ever before.

It has become imperative to protect your online accounts and devices using the best security measures.

Due to the challenging task of keeping your accounts and devices safe online, two-factor authentication has become a must.

While most people make use of Google Authenticator to do this, there are many MFA / 2fa alternatives to this as well that can help you keep your online devices and accounts safe and sound.

Alternatives to Google Authenticator App:

November 18, 2017 By Lenny Mauricio 1 Comment

Let Customers Message You Directly on Google My Business with Google Allo

On November 10th, 2017 Google updated their smart messaging application called “Google Allo”. This messegner app works on both iPhone iOS and Android smartphones, as well as desktop.

This is a game changer as once again Google makes your brand searches even more important. Google is now making it a little bit easier for people to communicate directly with your brand on mobile devices.

It is a simple idea from Google that allows customers to send a message from their mobile phones to you via SMS (text message) or via Google Allo.

This awesome feature on Google My Business’s platform will go head to head with Facebook’s “Messenger” app. How they differ is important but should be noted that both should not be IGNORED.

The way people are communicating these days are influencing their purchasing decisions just by the ease of technology that is given to them (THINK – 1 button signup, easy to pay buttons, etc).

Consumers these days regardless of age or mobile device choice want to be able to get the “right” information quick and as easy as possible.

This mantra also goes along the lines of what Google looks for when ranking websites.

Does your website answer all your customers questions?

Allowing customers to bypass visiting your website or even picking up the phone to call, makes optimizing your Google My Business listing even more important. If you are not using the GMB’s messaging system you are literally leaving (sales) opportunity on the table.

There could be a million reasons as to why someone won’t click to your website or click to call, but would rather communicate via text. Why is that?Read More

July 31, 2017 By Lenny Mauricio Leave a Comment

How We’d Invest Your $130,000 Yearly Marketing Budget

When was the last time you played the game of darts with your marketing?

You invest $15k on an ad in an industry trade journal. You pray and hope the phone rings.

You drop another $65k on a booth in another state for an industry trade show. You think Doug and his Sales Team might have some better luck this year than the last 5 years or so you’ve gone to this industry trade show.

They come back with “some” decent leads that generally don’t get “anywhere” or are the wrong types of leads in the first place.Read More

July 29, 2017 By Lenny Mauricio Leave a Comment

Website Traffic Strategy

Converting Eyeballs into Leads

Having a website is like having the neighborhood 7-Eleven open 24/7/365. Customers can come and go (digitally) to your website any time, any day; doesn’t even matter if it’s snowing or raining out. That is the beauty of having a website.

Business is Digital 24/7/365

Having a website only works if you can get found on Google and other search engines.

The days of getting found by opening a phone book or setting up a booth at a high cost, low value trade show is over. Print advertising, TV, and Radio ads are all losing ground to digital marketing as a whole.Read More

July 26, 2017 By Lenny Mauricio 1 Comment

Manufacturers Leveraging Digital Marketing for Revenue Growth

Manufacturing here in the United States use to be a key driver of economic growth from the 60s to the mid 90s.

As “globalism” took hold; government policies started to help huge corporations with their offshoring efforts; it ultimately drove work overseas to China and other countries and killed the “small” town middle class.Read More

May 22, 2017 By Lenny Mauricio Leave a Comment

What is SEO?

Basic Search Engine Optimization (SEO) is fundamental and essential for any business looking to increase their sales through their website online.

There is nothing mystical about it.

In a nutshell, SEO is the process of altering a website’s code, content, and backlinks in an attempt to target the keywords that users typically enter into a search field on a major search engine such as Google.Read More

March 28, 2017 By Lenny Mauricio 1 Comment

How to Improve Your Local Ranking on Google for Miami Searches

One of the most asked question we receive day to day includes,

“How Do We Improve Our Local Ranking on Google”?

As a Miami business owner, it is paramount that your business appears on Google’s local ranking page for people who are searching for businesses like yours and the services that you provide locally.

Local search results also appear when a consumer is located near places of business that are close by their location.

Makes sense right!

Why would a consumer who lives in Miami, FL want to get local search results for a business that is in West Palm Beach unless they implicitly searched for that location?

Google is very smart in determining where you are located and understands the nature of what you are searching for.Read More

March 20, 2017 By Lenny Mauricio 7 Comments

Differences in Marketing Tactics for Search Engines

Every day we speak with business owners in Miami with their marketing teams and always get the same question,

“What is the difference between SEO and SEM”?

SEO

SEO or search engine optimization is the cornerstone of any business website that wants to get “found” on Google and other search engines. SEO is by far one of the hardest digital tactics to achieve as there are many factors including Google 200+ algorithms that take into account what gets listed first on their search engine results pages(SERP).

There are many different tactics to build on that will help your websites overall organic SEO presence:

Local SEO
Onsite SEO / Technical SEO
Off Page SEO
Content Marketing
Metadata / Snippets
Pagespeed Optimization
Corporate Blogging

One of the advantages to using a sound SEO marketing program for your Miami, South Florida business is that the search results are completely FREE.

Getting listed on the 1st page of Google brings a lot of credibility to your website because…

WELL….

Picture this….Read More

December 28, 2016 By Lenny Mauricio Leave a Comment

Small Business SEO – Increase Your Profits in Miami, FL

2017 Is Right Around the Corner

As a local business owner in Miami – South Florida your web presence can make you or break you during Florida’s “high season” which normally runs from October to May of every year.

Thousands of tourists and snowbirds from around the world visit South Florida for it’s amazing weather and amazing Florida Beaches!

If you live in South Florida, we all know how much more traffic there is on I-95 and the county roads, but also if you are in the hospitality business your hotels and / or restaurants are usually filled with bookings, reservations, and diners!