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How We’d Invest Your $130,000 Yearly Marketing Budget

When was the last time you played the game of darts with your marketing?

You invest $15k on an ad in an industry trade journal. You pray and hope the phone rings.

You drop another $65k on a booth in another state for an industry trade show. You think Doug and his Sales Team might have some better luck this year than the last 5 years or so you’ve gone to this industry trade show.

They come back with “some” decent leads that generally don’t get “anywhere” or are the wrong types of leads in the first place.Read More

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Website Traffic Strategy

Converting Eyeballs into Leads

Having a website is like having the neighborhood 7-Eleven  open 24/7/365. Customers can come and go (digitally) to your website any time, any day; doesn’t even matter if it’s snowing or raining out. That is the beauty of having a website.

Business is Digital 24/7/365 

Having a website only works if you can get found on Google and other search engines.

The days of getting found by opening a phone book or setting up a booth at a high cost, low value trade show is over. Print advertising, TV, and Radio ads are all losing ground to digital marketing as a whole.Read More

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Manufacturers Leveraging Digital Marketing for Revenue Growth

Manufacturing here in the United States use to be a key driver of economic growth from the 60s to the mid 90s.

As “globalism” took hold; government policies started to help huge corporations with their offshoring efforts; it ultimately drove work overseas to China and other countries and killed the “small” town middle class.Read More

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What is SEO?

Basic Search Engine Optimization (SEO) is fundamental and essential for any business looking to increase their sales through their website online.

There is nothing mystical about it.

In a nutshell, SEO is the process of altering a website’s code, content, and backlinks in an attempt to target the keywords that users typically enter into a search field on a major search engine such as Google.Read More

Filed Under: SEO

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How to Improve Your Local Ranking on Google for Miami Searches

One of the most asked question we receive day to day includes,

“How Do We Improve Our Local Ranking on Google”?

As a Miami business owner, it is paramount that your business appears on Google’s local ranking page for people who are searching for businesses like yours and the services that you provide locally.

Local search results also appear when a consumer is located near places of business that are close by their location.

Makes sense right!

Why would a consumer who lives in Miami, FL want to get local search results for a business that is in West Palm Beach unless they implicitly searched for that location?

Google is very smart in determining where you are located and understands the nature of what you are searching for.Read More

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Differences in Marketing Tactics for Search Engines

Every day we speak with business owners in Miami with their marketing teams and always get the same question,

“What is the difference between SEO and SEM”?

SEO

SEO or search engine optimization is the cornerstone of any business website that wants to get “found” on Google and other search engines. SEO is by far one of the hardest digital tactics to achieve as there are many factors including Google 200+ algorithms that take into account what gets listed first on their search engine results pages(SERP).

There are many different tactics to build on that will help your websites overall organic SEO presence:

  • Local SEO
  • Onsite SEO / Technical SEO
  • Off Page SEO
  • Content Marketing
  • Metadata / Snippets
  • Pagespeed Optimization
  • Corporate Blogging

One of the advantages to using a sound SEO marketing program for your Miami, South Florida business is that the search results are completely FREE.

Getting listed on the 1st page of Google brings a lot of credibility to your website because…

WELL….

Picture this….Read More

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Small Business SEO – Increase Your Profits in Miami, FL

2017 Is Right Around the Corner

As a local business owner in Miami – South Florida your web presence can make you or break you during Florida’s “high season” which normally runs from October to May of every year.

Thousands of tourists and snowbirds from around the world visit South Florida for it’s amazing weather and amazing Florida Beaches!

If you live in South Florida, we all know how much more traffic there is on I-95 and the county roads, but also if you are in the hospitality business your hotels and / or restaurants are usually filled with bookings, reservations, and diners!

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SEO Marketing Will Increase Hotel Bookings Year Round

These days consumers are making hotel booking decisions based on what they find or don’t find on the Internet.

As a property manager or marketing director for a hotel or restaurant group in Miami, one of the most important characteristics of a successful hospitality business is occupancy rate and, or “covers”.

It is the tail time sign of how your business is doing and what your future sales could be in terms of booking occupancy.

Booking decisions are made prior to the actual booking of a hotel.

Think about that for one second.Read More

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Quick Ways to Increase Your Local SEO in Miami, FL

As a Miami business owner you or your in-house digital marketing team will need to stay on top of the ever-changing world of Local SEO.

You may have realized when searching on Google not too long ago that the GIANT search engine has once again changed how the SERPs (Search Engine Results Page) appear on both mobile and desktops searches.

Before in the past you would see paid AdWords above the organic listings as well as on the right side.

These days, Google has removed all the ads on the right-hand side placement and added one more paid ad above the organic listings for a total of 4 Adwords paid boxes.

With the ever changing landscape that is Google and Search Engine Optimization (SEO) continually becoming a tougher way to crack on to the first and second page of Google, it is important for enterprise sized business as well as local businesses in Miami, South-Florida to optimize their website to be found in their “neck of the woods”!Read More

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Confused on What Social Media Can Do For Your Miami Business?

Still Not Convinced Social Media Works?

Are you a Miami business owner hesitant to pull the trigger on hiring a social media manager? Tried Facebook advertising (PPC) but didn’t get any results? Want to know the #1 underlying reason as to why you are scared to use social media as a marketing channel?

We’ve heard it many times since 2005 when we started dabbling with Social Media. One of the biggest Social Media myths we’ve heard is that as a business owner you don’t understand as to how it can generate revenue and measure success.

We get it. We are business owners too and each, and every dollar counts when it comes to margins, marketing, and

What is Social Media

Socal Media is a loosely fitting title for the interactions among people in which they create, share, engage, and converse online. It used to be that you would build a responsive website and would pray, hope that people would find you online, read your blog and what you had to say, pick up the phone and call you.

Times have changed. Drastically!

Information about your business is now available 24-7 online and can be found in many different mediums and social media platforms like Facebook, Google My Business, Twitter, and so on; thus making it easy for customers to find you online. It’s important to make your business found on both mobile and desktop searches through the use of local business listings. Read More