Local Link Building
If you are reading this, it’s most likely that you Googled “Local Business Listing” or any other “business listing” type keyword.
As a business owner it is important to list your business information in as many relevant business listings on the Internet.
These types of business listings help build authority to your website and brand, but also helps drive more qualified eyeballs looking for your products and services.
One of the best and easiest ways to increase your visibility online for local SEO keyword searches, is to submit your information to a business listing in directories or social media sites like Google My Business, Yelp, Yellow Pages, Foursquare, Bing, or Facebook.
Facebook can serve as a business listing as well as a social media network that can reach new customers organically as well as through Social Ads (paid) through their robust pay per click (PPC) platform.
This is not difficult to do at all. You just need to have plenty of time and be patient.
In order to increase your SEO visibility online, you will need to establish “clean” back links, as well as getting your website listed on other local online directories as well as the 200 other ranking factors from Google that no one knows about!
Google views backlinks and local business listings as a way to legitimize and endorse your business in terms of your competition but also specific industry categories. Remember not all backlinks and business listings are created equally.
A “N A P “ basically means the name, address, and phone number of a local business.
Your N.A.P is important to Google and other search engines as they cross-reference information across different business listings and websites across the Internet, then tries to guess what is the best data available to display for local results.
Keeping a clean “NAP” online means making sure your business information on local directories are updated with pictures and the latest information.
Make sure your telephone number and address stay consistent throughout all your local business submissions. By keeping your business information consistent it sends a signal to Google that lets them know that your business is still alive and kicking!
This is Not An Overnight SEO Process
*REMEMBER* this Local SEO tactic takes some time to seed the business listings and directories.
The quality of your links and business listings are important in the eyes of Google. When choosing business directories to submit to, you should do a quick Google search as well as using tools like SEMRush.com or Moz.com for search engine data.
By being careful and choosing the best-ranking business listings and citations in your industry, your website that is linked to these listings will be considered important by search engines like Google, Bing, and Yahoo!.
Understanding how the local search ecosystem works helps to fuel local search visibility quicker but also sends quality signals to Google about your business data.
Some of the business directory listings and major data aggregators that we list your business on include:
As Google and other search engines continue to get smarter and smarter on returning search queries for user intent, Google, in particular, use their Google Reviews as a way to locally rank business based on review score, local business listings (citations), etc but also the content within those reviews.
Our business listings takes a holistic approach when it comes to your digital marketing plan.
We take a peek underneath your “hood” and see what can be improved on your website.
We help you understand where your business stands locally and competitively.
Our digital footprint strategy will help build rankings, generate phone calls, and increase sales.
Develop local search authority by first business listing performance along with competitor analysis to develop next steps in submitting, claiming, and verifying listings through data aggregators.