Generate More Local Sales
Local SEO
Get Found locally
How Local SEO Helps
Local Search Engine Optimization (SEO) focuses on the local search marketing needs of a brick and mortar business, multiple location businesses, nationwide franchises, and
offices looking to be found locally online.
To succeed in any local search result, it is important that your business has a claimed and verified Google My Business listing page (GMB).
Google My Business Page
How Do We Rank Locally?
Google Local Optimization
When your Google My Business listing page is verified and optimized, it becomes visible to Google’s ranking factors.
People can call your listing (via Smartphone), learn about it by visiting your website, read your Google reviews, or search your products and services, as well as viewing your photos.
Google has allowed companies to post messages just like a Facebook Page except these go on customer search results for your brand.
More Organic Clicks = Quality Traffic = More Sales
Having a consistent “Name, Address, & Phone Number” is important when starting the local SEO process. Reviews are also very important if you want to outrank your competitors. Google uses reviews as a trust and relevancy factor.
Local SEO - What is it?
Local SEO basically answers a customers question or search query that has local intent. It could something simple as what is the closest pizza store or nearest sushi restaurant.
The technical optimization of your website and overall presence online as well as your competitions will all factor into local search results.
In the screenshot, you will see that Google is displaying no ads above the “Local 3 Pack” results for the Google Search:
“Restaurants in West Palm Beach“
In the past, Google would show users 10 listings than 7 listings and finally only 3 local businesses.
Google is now allowing Pay Per Click (PPC) ads to be shown within the local map page for local searches.
This makes not just ranking locally harder but the introduction of paid ads from companies with bigger Google PPC budgets and better websites.
The competition to get into the top 3 local listings within Google has become even fiercer in 2020 with more business finally building mobile friendly websites and utilizing digital marketing strategies!
Google Maps
Get Found Where It Matters
Google Maps Optimization
Have you ever made a search for your business information on Google Maps? Are you verified? Is your business info correct? Business name spelled correctly? Address ok? Phone number accurate? Do you have any online reviews?
ilocal SEO makes sure your business is visible locally on search engines and helps your customers find you on Google Maps.
As we mentioned before, making sure your business data NAP (Name, Address, Phone Number) is accurate is one of the best Local SEO signals you can send to Google.
With a proper local SEO campaign, your business will appear online to potential customers searching for services you provide as well as your brand.
it's Important to Appear on Local Searches?
80% of people that are searching for local businesses do that on search engines like Google. They are searching for directions to local stores, hours of availability, addresses, and general information related to businesses.
If potential customers are searching on Google and your business isn’t appearing on those search results; you are probably losing $1000s of dollars a year in potential revenue.
"In 2018, Google reported over 3,000 improvements to search, more than 8 times the number of updates in 2009"
plan of action
Local SEO Approach
We look at Local SEO from a holistic approach when it comes to an overall SEO plan.
01
Local SEO Tools
We take a peek underneath your “hood” and see what can be improved on your website.
02
Online Visibility
We help you understand where your business stands locally and competitively.
03
achieve your goals
Our local SEO strategy will help build rankings, generate phone calls, and increase sales.
We've Helped Small businesses Like Yours
our Local SEO services Include:
Optimization of your website for local searches, management of local business listings, content curation for FourSquare and Google Posts, growth marketing strategy, and monthly reporting.
Local SEO Tactics we Implement:
- Google My Business Optimization
- Data Aggregator Submission
- On Page SEO for Local Searches
- Online Review Strategy for Trust Factor
